
In This Episode…
No matter how serious or complicated the hardships you face in life, there will always be opportunities to jump back and rebuild yourself. Dr. Gina Williams sits down with Amy Nubson, marketing consultant and strategic business coach at Nufire Collective, who shares how she went from struggling in life to overcoming loss and financial stress. She discusses the 3Cs Method she has developed to rebrand herself during her most difficult times: Clarity, Courage, and Confidence. Amy also talks about prioritizing self-care despite the entrepreneurial grind, fostering meaningful relationships, and showing up as your best self no matter what challenges lie in front of you.
This Week's Podcast Guest

About Amy Nubson
Entrepreneur and business coach, Amy Nubson, will share her story of how she went from struggling to overcoming loss, financial stress, and cracks in her foundation to thriving and stronger than ever. During those difficult times, she developed the method to rebrand herself using her 3Cs, Clarity, Courage and Confidence.
To succeed in life, we need to be clear about who we are and what we want, have the courage to take action even when we are scared, and be confident to show up as ourselves no matter what. We are all powerful women, and it’s time to lead our life with purpose so we can impact our world in a way that inspires us.
Episode Conversation
Our guest is Amy Nubson, an entrepreneur and a business coach. Amy will share her story of how she went from struggling to overcome laws, financial stress, and crux in her foundation to thriving stronger than ever. During those difficult times, she developed a method of rebranding herself using what she calls the three Cs, Clarity, Courage and Confidence to succeed in life.
We need to be clear about who we are and what we want, have the courage to take action and even when we are scared, be confident, and show up for ourselves no matter what. We all are powerful women and it's time to lead our lives with purpose so we can impact the world in a way that inspires us. Welcome to the show, Amy. Happy to have you here. A pleasure to have you share your challenges and your successes.

Strategic Business Coach Amy Nubson
Amy, your journey involves navigating a lot of challenges. How did you maintain your physical health or incorporate movement into your routine to help you stay resilient through periods of loss or stress?
It was a huge component of getting through the trauma of everything crumbling around me and I was like, “What can I take control of?” Now, there are so many things I can’t, but I can take control of myself. That’s what I did. I was like, if I can just start exercising and start losing weight, feeling better about and getting energy back. That’s what I did. There was a moment where I lost the most weight too naturally.
I was like, “This is fantastic. I feel great. I have mental clarity.” It’s like I can get through some of the chaos that was happening around me and my brain was functioning all of it. I’m like, “This is how I’m going to do this.” It was important. I still remember those moments. There was the worst part, too. My husband was not mobile. He was lying in bed injured. I’m like, “Let’s go out dancing.” I had all this extra energy. I was the only Mexican girl. I’m like, I want to go do things.
Tell us a little bit about your background, your history and some of the challenges for yourself and what happened with your husband.
Me and my husband started a business at 2007. We’ve been in business together. It’s been a long time. I started off as a graphic designer. I love design. I love helping people create something beautiful. Our careers have a fall from married to know I’m a business coach, but it’s been a long journey to get there. For me, it was about that moment where you think everything’s going well.
Even though you know there’s heart rate and challenges. You’re like, “How can it get any worse than this?” It does. All it took from me was one call. There was somebody calling me and they’re like, “We have your cousin. He’s in the ambience. We’re taking to the hospital. Don’t worry, you can come and get him.” That’s how I woke up.
That’s a call nobody wants. It’s a nightmare.
It’s the second time I’ve had this call with my husband. The first time was back in college from a police officer. He came to the door and he was like, “Your husband’s been involved in an accident. Here’s his bike. Don’t worry. He’s okay.” He was in a bicycle and it was mangled. It was happening again. I went to him and he’s not good. There was a car in the middle that were sandwiched between two cars and he took all of the attention and friction. The energy between two cars should have been simple small accident. It left him not working and with brain injury.
It left him trapped with all of our knowledge of how produce the work inside for months and years. I had to reinvent myself after losing everything. I’m like, “How do I survive this?” I had to figure out a different way to thrive. My husband just released children’s books and he doesn’t think that this book was successful at all. I’m like, “You don’t know because you were out of it.” We survived for selling those children’s book. That’s what paid my mortgage. That’s what paid the food. Nothing else.
The timing of everything.
That’s what I want to know. I’m like, “I can do anything else. I can do this.” I was super good and that’s what taught me. When you focus on singular path, you’re all in on it. You make it happen. You’re not turning and you’re like, “I have to sell as many books this week.” That is going to do it.
When you focus on a singular thing and you are giving your all to it, you will make it happen.
You have no other option.
That’s why I learned myself to be like I can do anything I put my mind to it. Sometimes you need reminders. I used to be like, “Remember you can do this.” Now, that’s how I see him. It’s like, “You know you can fight for this. You know you can do this. You know your people.”
You’re very resilient, and as transitioning into a coach, you’ve been there and done that and would be the perfect person to help and guide someone through their challenges because you know how it feels and the steps to do to get on the other side.
You have to stop making those excuses. It’s not to anybody else’s. It’s yourself. I remember being in my office one morning and I just couldn’t go home. I was so broken after the accident. All the pain and the things are going on. I sat there crying for hours. I watched the beautiful sun come down and danced. That’s was so pretty. I didn’t want to go home. In the moment, I was like, “How did he get here? What am I going to hold? I’m going to need let go. How am I moving forward?”
It was that moment, just sitting and watching this fall and dance around. That first snow storm was so beautiful. It’s just that nice beautiful white snow that covers up all the leaves. I realized more and more being a mother, what more than being at the back. I was perfect person at hiding when I was in high school. It went to the point where people like, “You graduated with me?” I know. Marketing was my way of covering and fear of hiding. I hide at other people’s brands. I got to hide behind the other people’s successes. I got one guy who’s like, “John’s amazing.” I’m watching the room and like I’m the magic.
Doing all the deals and making other people shine because of your skills.
I was like, “What can I do? What’s my voice?” I figure out what was my voice and what was I passionate about. I’d lost all that and I hadn’t even realized it. Part of it was my confidence started growing, I started are losing weight and I started feeling better about myself. I’m like, confidence is a journey and every little thing we do to support ourselves grows our confidence.
That’s important and that helps us push forward and do more.
It allows us to do a little bit more or something a little scarier.
“I haven’t been here before in some place new. I’m here. Let’s see how that feels.”
Your performance and their work there. It was fascinating being a person who knew none of the language. I don’t know what people are saying around me.
Only throwing yourself in that environment.
Also going, “I hope somebody can see me.” It’s such a fun experience and a great empathy, too, for the people that come here or wherever you are. When you don’t speak language, there’s a universal language of kindness and that still exists in the world. I was privileged to see that. I love that. That’s why I travel because I wanted to see how people live. I don’t care about the city and the attractions. I love to see how people live and experience what the cultural norms, how people express kindness, and how they express everyday communication. Body language is pretty fascinating to see.
I agree. I love travel. I love people watching, the differences and culture food. Even the way we move and do things, even greetings. Greetings in some cultures that may be acceptable like maybe seen as rude or to abrupt others. It’s so fascinating, the differences.
As you said, it’s interesting to see movement change in where you are. My husband has pelvic issue and I’ve got a pelvic issue. Now, I watch people walk and I’m like, “They should get help.” Before, I would have a reference to that.
You have a new perspective on things and observation. It’s more detailed.
You can start seeing. Also, because I’ve experience it. I can see when people are in pain and they don’t tell me. I’m like, “There’s something there.”
Why Entrepreneurs Should Prioritize Self-Care
That makes you an even better coach. Tell me, do you encourage entrepreneurs to integrate that self-care to take care of themselves and get them into more physical activity? Even though they’re busy because we both know that that enhances their mental and physical wellbeing if they do that.
If you don’t and you get burned out and I’ve done it. One of the things, I grew up on a dairy farm. The idea was work hard. Your physical health is second to the animals because if you don’t go and take care of the animals, they die. They get hurt. That’s your livelihood. It was a message that was engraved in my brain and I didn’t realize until I was almost 40s. I was like, “He will not die. He will be okay.”
At that point, I had already put myself in the hospital twice when he came out. I realized that moment it didn’t matter. The communication with my client is going, “I need a break. I need some time.” That’s when self-care becoming heavily for me and going there’s mornings that happened before that and I was ignoring them all. I gave myself shingles when I was 23 years old. I bought my house and working full-time. I was flipping it to get ready to live and I got my shingles. I’m like, “That was my first time going to slow down.”
Your nervous system was on the attack.
Now, we’re getting closer on it. Here’s my first morning.
Very small clue, number one.
Our bodies are telling us, “I’m trying to let you know that you’re pushing too hard.” Now, I listen. In my 20s and 30s, I didn’t listen. I work hard. That’s going to helpful now go, when you take a break, your brain functions better. Get more done. You’re more creative.
Our body can give us signs to tell us if we are pushing too hard.
You’re giving people those actionable cues to start to notice within themselves what are their signs if they need a break. They need to change things around. They need some self-care or a mental health break.
Exactly. Without it, the recovery gets longer the more pushes through. That’s what I found, too. My blood pressure went so high that it went 200 over 130.
The normal blood pressure is 120 over 80. That sounds like almost double what normal is and you should be in the hospital if that’s your blood pressure.
Exactly. I woke up and I have this headache. I was like, “If I don’t have the hospital now. You can die.” I went to hospital and they got my blood pressure down. Again, I woke up. It does not matter how much you push yourself. You could put yourself to the point where your body is the one that takes the damage.
We’re all human. We’re not a machine or AI. We need rest.
The last time I always asked. When I coach, I coached as much as I can because the law of business, coaching certification even focus on strategy and what we’re doing and how we’re doing it. A lot of times, my role with my clients is like, “What is your all-time low for you? How do you want your lifestyle to look?” When they have this great idea, I’m like how does that play into lifestyle? They’re like, “It does not.” Do you want to continue conversation? We want to go down and explore this out.
What it is, all I do is hold up the marriage and remind them of what’s important. Mental health and lifestyle is what matters. When I got into business, that was not hot. That was not encouraged. Remember the whole place to like you’re the only leader life at home? As soon as you walk through the door, you shut it up. You are no longer human being. You are part of the company. For a lot us, that has to be about it. It’s okay to cry. It okay to feel defeated. It’s okay to feel excited, to show it and to celebrate.
Celebrate even small wins. Sometimes celebrating, I brush my teeth and wash my face. That’s something because there are times and maybe times in a lot of our lives where we had some difficulty just doing that.
Maybe just asking for an extension. This is for honoring ourselves and that’s where I’ve learned my successes come. It’s honoring myself. When I talk to my clients, I go, “I don’t care what your lifestyle is. That’s yours. I’m not going to judge at all. That’s not my job. My job is to help you retain it.” That’s it. How your business looks should be uniquely yours. Even in marketing. I’ve been marketing all my life. When people are like, “You have to do this. You have to do that.” I want to be like, “Why? Tell me why.” I need to know the why. If it in lines, I will go towards it.
By helping understand their why and putting that merit to their face of, “Why do I want this? Why is this my goal?” It puts things in perspective and may help them maybe pull back or maybe put things on overdrive or see that maybe they’re overworking themselves in this moment. They need to take a break because the why is not as important as they thought or maybe they’ll still get to the why but they need to pay themselves before they burn out and not get to the why at all.
Not for your family and your clients. Nothing, because you’re not at that point. I have a client who has been my longest client. We’re working with them for six years and she had the most successful third and fourth quarter. She has a very toxic team when I first started out. She has this amazing team. She’s like, “I don’t know what to do.” I’m like, “What’s going on?” She’s like, “It’s so quiet.”
There’s no craziness going on. It’s where every entrepreneur wants to be. Things are flying so well and now you’re used to the chaos. You have to now be okay with the quiet. We’re working on that but going back to, “What you want to do?” She goes, “I don’t know you.” Bringing a lot of her old passion’s back into play because she has the time. I’m like, “This is where everybody wants to get.”
It feels so strange to be in that good place because if you haven’t been there, you don’t know what it feels like.
We’re used to was putting out fires. It’s an uncomfortable place. Sometimes, they started creating it because it feels familiar and that’s what we’re working now. It’s not creating. It’s about accident.
Entrepreneurs are so used to putting out fires that they sometimes create them just to get a familiar feeling.
That’s a great point the way you look at it. It’s very intentional.
It’s a way of processing through. That’s what I love about the journey of life. It doesn’t always make sense. Why would we attract what we do? Since we have, what are we going to do with it? How are we going to create the future we want and keeping the goals in the end game? This is what I want. I know it feels awful now because I’m so uncomfortable but it’s going to be worth every minute of it. It has to be the main driver of why we’re doing it.
How Finances Impact Physical And Mental Health
Yes, that’s important. Amy, you touched a little bit about the financial stress. Talk a little bit about some of the mental and physical health things that come up when finances are involved. What strategies do you use for your clients to help them manage and refocus things to help with their personal and business goals?
Finances are challenging. There’s a point of my career journey in Avery’s major accident. We didn’t know how we were going to feed ourselves. I had to figure out. I was putting food on credit card. I was once in a while asking for help. It was not easy for me to do at that time but you don’t have the money like and be like, “Be our trainer. Go to this. Buy organic food.” I’m like, “I can’t barely afford noodles.”
Organic is expensive.
What I realized in that moment was I was eating my emotions and that’s my go-to. I eat when I’m stressed and uncomfortable. I started to give more attention on what I was eating and when I was eating. I needed to get that control back into my life. I didn’t get a variety of fruits and vegetables but I did get like apples and bananas. I was going with what I can afford. I was like, “This is so okay now. I’m not changing it. This is where it is. I’m okay.”
I also strangely enough started walking. I’m not a person who likes walking. I get bored working out. I am no workout person. I started walking in nature and it grounded me. I purposely went into like the wooded areas away from all the people, where the quiet and the silence is. It was a mental and physical recharge. I can control this. Now, if there’s a bad financial or stressed there’s a personal trainer that I love and I go all-in with him now because I need the guide. Ultimate, I need guide.
Even myself. I’m in fitness and physical therapist. I love working with the trainer.
You don’t have to think about like, “Tell me what to do and I’ll do it.” I love that mentality with working out where I’m like if I had a thing about myself, I start saying, “Am I doing right?” My brain just takes on and it’s like noise. I cannot get it quiet. I know that about myself enough that I have to have a trainer. I don’t even think about it. I just do it.
I work out and that’s the thing to learn, too. It’s there’s different personal trainers. I work out at a physical therapist company in Minneapolis that has trainers. Whenever I have pain, he’s like, “Stop. Try this.” I’m like, “Thank you for listening to me. Thank you for not pushing me through pain and creating more pain in my body.”
You need to find someone who listens and understands the body and you and that combination of how to make things work when if you have pain or discomfort and still have a great workout.
You get pain.
Those muscles are getting stronger. Things are happening.
You should be stronger than pain. It took me a while to figure out the difference. I remember working with a friend. I’m with the trainer in the gym. I had a hip injury and she’s like, “Pushed through me. Push through it.” My hip injury took so long to make it better. It didn’t touch that. I did was I went back to walking only, movement.
Not extreme compressive, pounding, or inflaming the issue of the hip.
It always feels fun. I look at it now and I’m like, “Of course, it is.”
Makes in hindsight.
That’s the thing I love about helping my clients so much. If it doesn’t feel right, challenge it. It gets through, then decide, is it fear because it’s too scary or is it fear because it’s not in paint? You should stop the activity because there’s difference. When I started honoring that choice and that response, that’s something that started to get better. That’s when I started finding the right people. The doctor gave me a bad advice or I don’t feel comfortable with this advice. Let me get a different opinion. We have the power because I’m in pain to keep searching, to keep fighting for what can need.
That’s good to restructuring someone’s way of thinking to let them know, “You’re in charge. If this doesn’t feel right or look right. Question it and try something else that feels more comfortable for you.”
It goes for social media. I would say everybody’s gapped you all of these things. Some people love it. You’re like, “This is so much fun.” Some of my clients are like, “Please don’t ask me to do this.” I’m like, “We will you’re ready and only when you’re ready.” We’re only going to take steps that you can handle. I don’t want to stress up a business owner that goes, “You need these things.” Why would that be good?
“Let’s move on. Not that. Let’s do something else.”
You’re like, “Let sit back. It’s okay.” Nobody is hyperventilating. It’s not something to do.
That’s good that you get people. Sometimes just hearing that you don’t have to do these things. There are many ways to skin a cat, is so disarming and make someone feel more comfortable and understand take the stress away.
You need to challenge yourself at the point where it feels good just like a workout. If you go beyond that, you’re in pain for weeks. That might not be worth it like bowling. I’ve never been a bowler. My nieces and nephews at Christmas are like, “Let’s go bowing.” I was in so much pain the whole week. It’s just not worth it to me. I can go with them but I don’t need to play with them.
Challenge yourself up to the point where it feels good.
Yes, it doesn’t need to be your hobby. It’s theirs.
That’s okay. That’s what I’ve learned about myself. I’m like, “If I gave it a shot. I tried it out.” It just wasn’t my thing.
Giving yourself the grace to just be okay with that and be yourself.
I had a conversation with somebody and even talking about hidden desires. He made a comment and he talks to his friend. He’s like, “They want invite me to a movie but I know that will never happened.” No. You never know what will happen. I told him, “My desire was so ridiculous that I was like I didn’t tell anybody you.” It happened for me.
What was it?
Do you know in the movie is where everybody’s like standing outside of club or some big events that have red carpet and have a security guard. There’s a couple that comes up and like, “You can come with us in the line.” It’s so ridiculous, I’m like, “Why do they want this?” I’m a kid from Wisconsin, thinking, there’s no way. I was with a friend and he was like, “I want you to be someone. Let’s go to this club.” Three hours and I have cherries doing my makeup. I’m like, “Ryan, this is taking too long.”
You’re like, “What time is it the club’s going to be closed. The sun is rising soon.”
I’m tired. I’m not a makeup person. I look fabulous and we’re going to this club. All of a sudden, I see a line in the largest club in LA. It’s huge. I’m like, “We’re going to stay in line forever.” He’s like, “We got ushered in.” My husband was like, “Why are you so giddy up there?” I didn’t even care about it. I had a fun night and we danced until 2:00 or 3:00 in the morning.
You got to come up with another secret desire and another and keep going.
You don’t have to say that loud, happy is desires. They can limit her head and that’s fine. I’m not worse the secret hidder as long as I plant the seed and go, “That would be so much fun,” and let it go.
In the thought and just have it there. It’s something that makes you smile and when it happens, it’s great.
I’ve never been. That was my very first time in LA, too and my very first major club. I’m like, “You have a lot of first for me.” Ryan is like, “It just happened.” Right person. I know it’s silly to some but that’s the idea of burning desires. They don’t always have to be like owning a yacht in the Mediterranean.
It’s very personal. It’s what makes a smile and giddy. It awakens that inner child in us. It could be just like, they don’t make that my favorite candy anymore but when I was ten, I just love this candy and to go to a store that has old candies and sit there. Have that candy and bring back the memories of being ten again. It’s so valuable but that’s personal. The feeling is equivital. It’s that feeling that we all get from that thing that we have that what we want is the same but what it is, is different.
When you get it, it’s that reward, the joy. The same goes for business. If you’re building towards something that isn’t yours, even when you attain, you don’t get that sense of joy. You don’t get sense of achievement. I put my company around my husband’s skillset, around his desires. It’s great. It never drove me like it does now because I am living my greatest life. I’m living my greatest skillsets of storytelling, and helping women find their voices to tell a story in a way that’s Impactful to them as much as it is to others. Marketing people are always pitching something and I’m like, “Cut through all the crap and do what you love. Do who you are. Be who you are.”
That’s so liberating. It’s so challenging to accept that when we hear it, and then to do it is even more difficult.
A team to continue with it. My whole life I wanted to hide.
You’re out now. They see you. You can’t be a groundhog.
I didn’t pop my head up and get easy winter. I constantly haven’t put myself in a place that’s challenging, but it’s also so rewarding when I do it because I want to. That’s the same thing with health because you want to. Not because you’re told that you should.
That is more sustainable.
You get that natural high of exercising. It’s the same thing in business. When you have something right, it’s that natural high of like, “I attain this. I can do more.” That’s why it’s important to exercise. I meditate every morning. I love doing that and That’s when my creativity comes in and I have a better day when I do it. It’s not even balanced. It’s an awareness, mental, physical and wellbeing a long with your career.
They go together very well. If you’re physically and emotionally well, a lot of the work you do, the interactions with others and your relationships, they follow that same path because you’re taking care of yourself.

It’s not always easy to do because if you grew up like me, mornings came second. No matter if you broke your ribs, you’re down milking cows. I see my dad do it so many times. I had sprained ankles and I’m hobbling in the barn trying to feed the cows and pulling a wheel barrow and I’m like, “This hurt so bad.”
You got to do it. It’s a duty.
It’s the ultimate sacrifice on a farm. I realized I didn’t need it to carry through my life. A lot of generations have taught us that hard work equals success. Sacrifice equals success. I’ve had to rewire my brain and my thinking like, “Let go of those ideas.” There are other times where they come back and I’m like, “I see you.”
Part of this is enjoying the process. Making it enjoyable at a pace that you feel happy about and comfortable with. In itself, it’s rewarding the journey. Not waiting for that wonderful amazing end of the story book like, “I reached my goals.” Each part of getting to your goal enjoying it.
The journey is worth every moment and it’s worth being actively participating in the journey. When you learn so much about yourself, others, and about what you’re capable of, what your fears are. Sometimes, it can be a very good motivator but as long as it doesn’t stop you from doing what you really want. All of that journey, through chaos and through trauma.
Three C’s: Clarity, Courage, And Confidence
You come out on the stronger end. It’s teaching you about how you behave when your faced with trauma and how resilient you can be. When you could compare yourself to how things were when you started and the challenges you had to how you’re thriving. It feels great. It’s a pat on your back like, “I did that and I had the garbage to.” Speaking of courage, you talk about aligning the three Cs and in your life and your client’s life, clarity courage and confidence. How do you help individuals create a healthier relationship with money and financial planning as well?
A lot of it is about mindset and that’s with the clarity. It’s our limited beliefs about money. Being on a farm, I was taught big business was for eagle corporations and people that run them are horrible, wealthy people. I had these ideas ought to me when I was a kid and I couldn’t get past the idea of being wealthy. It meant you were not a good person. Therefore, I could never become one because I was a good person. That’s what I identified myself.
I had to rewrite that mindset of that clarity. I get clarity first and interesting why that was running the show. Money is a tool to get me to my best self to allow me to do the things I want to do and allow me to travel the world and talk to people and give a smile. Money allowed me to go to European. Even in a small little toning England. In a café, during a rainstorm waiting for Avery and this lady goes, “Thank you so much.”
She was like 70 years old or 80 years old. She’s like, “Thank you for being here. I would have done something every wrong. I am grateful I’ve met you.” With that money, I couldn’t have done that. I couldn’t have been there for that one person who needed me that day in a town with like 200 people. That’s where I started realizing money is just a way for me to be a part of both worlds. Therefore, I allow the money to come in.
You can help and impact others.
With a smile. I was in Pennsylvania and I was at a gas station. Avery and I had a fight in the car when we’re going to New Jersey and we rarely fight. It was a very odd thing for us to do. We walked into Pennsylvania gas station thing that was confusing to us but walking in there. There was a guy with the trash and worked on trash and I smiled at him. I was walking around trying to find food and something healthy in the gas station and I smell at him again and acknowledged.
As I was walking, he approached me. He said, “I just have to say thank you.” I’m like, “For what? What did I do?” He goes, “Many people don’t even acknowledge I’m here. So Many people see me in the background and just ignore me. I wanted you to know how important your smile and your kindness meant to me.”
I just sat there. I wanted to give him hug and be like, “I see you. It doesn’t matter what you’re doing.” It was like a picture of Obama high-fiving the janitor staff. He acknowledges that he exists. We’re all there wanting to be seen. A smile can make a difference at right place and the right time. Without the money to be able to travel, I’m very limited who I get to interact with.
Your smile is very impactful, Amy. It’s unbelievable. It’s a sign sometimes interacting with others smiling. I come from a culture where you greet someone the second you see them. You smile but that may be a little bit different in the now in terms of if you’re in an elevator with a bunch of people. Everyone’s quiet. We are together and not speak. I often say hello and pleasantly people respond but sometimes, people don’t respond. It’s like, “Why are you talking to us? We’re strangers.” It’s so interesting and sometimes you don’t know what people will be receiptful to but I just be me. It’s so fascinating.
It’s an interesting almost experiment. I grew up where you don’t look at people’s eyes. You don’t look them in the eye. During COVID, when I couldn’t smile, I had to look people in my eye because I’m like, “That’s the only way I can communicating.” I learn how to look into somebody’s face and not talk to them almost to the side that like I’m talking to their ear. I’m like, “Why was he taught that way?” Mostly, I had to break the habit.
Our face and our eyes even show a smile when we’re smiling. I noticed even with my little ones when we had the mask on. They can tell we were smiling and they’d smile back because it’s the rounding of the face against the mask and the look in the eyes of hello. A smile goes a long way and we need to all just smile more. It’s very disarming. As you said, you smiled at someone and they were having a day where they didn’t feel acknowledged or seen and that made a difference. You didn’t even say used words. That warm smile just gave him all those wonderful positive emotions and that’s beautiful.
I had a moment too when we talked about like what do you to get mental health back and the idea is like, clarity, courage and confidence. Courage is always action and then build confidence. I remember the strangest thing I started doing for myself when I needed a mental health. I still do it. I bring myself in the mirror and I smile at myself and I’m like, “Yes.” For some reason, it makes me smile and laugh. It doesn’t seem so serious. It bring back to play a little bit more in my life. I walk out of the room and I’m like, it’s such a simple thing. It takes seconds.

That’s a good tip. That’s funny. I do that some time and it just silly. It’s fun and feels good that it’s just you and the mirror and you feel like a rock star coming out of that bathroom or whatever in the mirror.
It’s a little ridiculous. It just gives you an energy.
It just takes the weight off, you’re free and just be you.
We’re all trying to just be us. We’re trying to be us, be seen, be heard, be respected and to be acknowledged for what we’re good at. That’s the idea of clarity, courage and confidence. It’s giving back the person of power to do with themselves, learning your triggers, deal with them, and make decisions that sometimes are tough but in the best interest because you always have to make decisions and why not empower them.
Reviewing What’s Not Working Anymore
That’s important. As someone who inspires many others, how do you advise your clients to balance the relationships while still pursuing their goals without sacrificing their self-care or wellbeing?
Sometimes, it’s reviewing like what isn’t working anymore, so allowing words of wisdom. Maybe you have a toxic relationship or a friend that is always pulling energy or taking time or bringing down you. Maybe it’s time to let that relationship go. Sometimes, it’s not friends. Sometimes, it’s family members and it’s a hard thing to do and go, “I love you but I’m going to love you from afar.”
I’ve had to do that many times in my relationships. I started to come and go and realized too friends do come and go in life. It’s okay to let them go. When Avery was in a car accident, I had different friends for different purposes. I never had a friend that was like, “I need this person just to make me laugh.” I had this friend who was my cheerleader, who was like, “You got this, Amy. You can do this.” I had a different friend who was more logical and strategic and helped me see.
I realized too one person doesn’t need to be everything for everybody. Each one of them, I had one friend who had worked out with or go for a walk with that helped me stay on track. I learned and some of those people left my life because that was over few years ago, so I’m staying in and I’m okay with that. I know there’s more people coming in and that mental health of thinking, “I don’t have any friends now.” I’m in Minneapolis and been here for five years. I don’t have a lot of close friends but I used to. It’s okay. I have friends all over the world. We’re just not in the same location.
With the way the world is now, we can reach out to someone. The lines of location have been blurred. Video chatting and talking to them is easier.
We have a great physical therapist in Portugal. That was never part of my plan. I have an amazing resident in Portugal, too. I love her and even a hairstylist. The hairstylist, we’ve gone twice. This was never was part of our physical wellbeing. There’s something about a great haircut, too. My husband comes out and I forgot his name in Portugal but he gets out of this slot and he’s like, “He changes his whole body.” He’s like, “What?” I’m like, “There is something about you that’s different.” It’s the way he walked and the way he holds him. It’s that simple act of a good haircut. It doesn’t need to be massive for a physical wellbeing. It can change our confidence.
That’s so true.
That’s I always encourage enjoy the pedicures, the massages, or working out in the gym. Honor that one.
That’s important for all of us to find what’s our thing to make sure we’re taking care of ourselves and giving us that same good feeling like someone’s making us skip the line and pulling out the red carpet for us.
Exactly. It didn’t matter that I had the makeup on. It’s just the person I was with. It does help me feel fabulous that night because I have the makeup on.
What’s Next For Amy
Amy, what’s new for you? Any projects you’re working on or any new techniques? What’s coming up?
I’m starting a mindset series which is going around a few different books. It’s about money are limited and how we limit ourselves. That’s a big group coaching program that we’re going to go through and start putting those activities. I’m in book group where you just read it and never apply. The part to me is the action. You have to do something. If you don’t like it, that’s okay. That’s also doing something you like. “I don’t want to do this.”
You have to start to apply things in our lives to change. That’s one thing about putting together. The other thing I strongly believe is revenue is the lifeblood of a business. If you don’t have revenue, you don’t have a business. You’re operating a limited resources, limited time, and limited staff. Me and two other coaches or something called the GPS Collective. We’re all different. I’m more in the mindset in the business coaching.
Revenue is the lifeblood of a business. If you do not have revenue, you do not have a business.
I have a funnel expert auto saying. He’s excellent and loves marketing strategy. I have the other coaches, Lena. She helps people with sales. She loves sales and how sales interact with everything else. For many years, that’s the thing that most people will avoid first. The act of going out, putting yourself out there and believe in yourself selling business or selling whatever you need to do to make that money is a scary thing. We’re looking at and working on how you bring revenue back into your business to stable operations and how it supports revenue. Revenue supports operation.
That sounds so exciting and so helpful, especially the actionable part. A lot of times, you read things. They say, “That’s a good idea,” but sometimes you need that person or that team of people to help you put the pen to paper and incorporate some of those things for you.
I need to marketing theory all day long and it’s a complete wasted time because you don’t know what to do with it unless you’re in marketing.
Get In Touch With Amy
That makes sense. That’s so useful. Thank you so much, Amy. Where can people find more information about you and your services?
That’s so my website with my company name is Nufire Collective. It’s like be uniting the fire within you. we have this collective because we’re all working together. It should be at least a synergy. NufireCollective.com is my website. That will have all my programs, my ideas, and the new things I’m creating that you buy value and honor.
Thank you so much, Amy. If anyone’s looking for this episode, you can go to MobilityHealthPT.com. Amy, thank you. What a pleasure. Thank you for being here.
Thank you for having me. It’s been a wonderful conversation.




